Then you’ll want to get the inside track on entering and winning in today’s marketplace from former chief merchant and MPG President Jason Reiser. In this first of a four-part series, Jason sits down with Bruce Montgomery and Tracey Priest of Road2Retail podcast, created to help guide emerging and challenger brands with advice on how and when to go about securing distribution in different classes of trade.
Episode 1: Are you ready for big retail?
What’s the checklist small, emerging and challenger brands should use to know if they’re ready for big retail? With a merchandising career spent at Walmart, Sam’s Club, and Dollar General, among others, Jason brings you inside the mind of the merchant to understand what’s needed to thrive in today’s dynamic omni-retail space. Among the topics covered:
The go-to-market “must-haves”
What winning looks like to the retailer
What to do if you need to “go to the back of the Monopoly box”
Why going “all in” isn’t always the best approach -- and what is
Episode 2: What are the key things brands must do right, and what are the mistakes to avoid, when working with a big retailer?
What are the pitfalls to avoid when working with a national retailer? What do you need to get right?
If you’re a small, emerging, or challenger brand, you can benefit from these insights on what buyers look for in terms of brand performance, offered by former chief merchant and MPG President Jason Reiser. In this second of a four-part series, Jason talks with Bruce Montgomery and Tracey Priest of Road2Retail. Topics include:
Matching brand strategies to a retailer’s unique customer
What “planning for success” really means for a small brand
The pricing strategy mistakes to avoid
Storytelling in five minutes, at five feet
What brands are doing right to differentiate
Episode 3: What is the best way to get the attention of a major buyer – and a meeting?
Your dream is to gain product placement at a big box store, but how do you get a busy buyer’s attention and that ever-important meeting? In today’s segment for small and emerging brands, former chief merchant and MPG President Jason Reiser talks with Bruce Montgomery and Tracey Priest of Road2Retail about what’s needed to break through and attract the attention of major merchants.
Among the topics they discuss:
Positioning your data and media assets to demonstrate your brand’s value
Virtual vs. in-person meetings
How to get a meeting with the retailer
What it takes to build a strong supplier-buyer relationship
Episode 4: What to look for in external resources to punch above your weight and secure distribution?
You get one shot with a buyer. You need strategic experience. Relationships. Boots on the ground. Who can you bring in to help you punch above your weight? What do you need to consider when hiring a commercial sales rep firm? What questions should you ask? What capabilities are most important to look for?
In this final segment of the series, former chief merchant and MPG President Jason Reiser talks with Bruce Montgomery and Tracey Priest of Road2Retail, sharing his insights on what small, emerging and challenger brands need to do to successfully secure distribution and navigate the omni commerce marketplace.
As a leading end-to-end, strategy & services omnichannel commerce agency, MPG is passionate about sharing best practices and charting the best PATH FORWARD for brands in the fast-changing omnichannel environment. If you’re interested In hearing more about how we can help you enter and win in today’s dynamic omni commerce marketplace, reach out to Jason at Jason.reiser@mpgllc.com