top of page
BUSINESS ANALYTICS & INSIGHTS

The MPG Business Analytics & Insights team combines world-class expertise with robust data sources and state of the art tools to deliver insights and intelligence for informed business decision making. Proprietary tools enable the integration of multiple sources of information to create dynamic dashboards and reporting with drill-down diagnostics capability enabling detailed analysis of metrics.

Icon Light bulb

Marketplace Intelligence

  • Through proprietary tools and our data partnerships, we help our clients develop full category strategies from consumer understanding to retail activation

  • Partnerships with clients range from Outsourced Analyst Support to Semi-Annual Marketplace Category Assessments

  • Leverage our Proprietary Ri-Bit 2.0 platform to create customized and interactive KPI driven Marketplace Dashboards as well as Promotion Analytics including Event Optimization

Category Advisory

  • Marketplace reviews that deliver actionable insights

  • Development of the category strategy to grow brands and for retailers to win in the marketplace

  • Establish pricing strategy for top items relative to the competitive marketplace

  • Define optimal merchandising strategy and execute planogram creation.

  • Provide in-person support for planogram development

  • Post planogram execution performance monitoring and reporting

Learning & Development

  • Training platforms designed and delivered by active MPG data and analytic experts

  • Current talent assessments through multiple approaches

  • Curriculum includes solidifying data literacy foundation, how metrics connect to business issues & performance, how to turn insights into meaningful & usable insights, best in class approach to analytic storytelling, and an insights presentation immersion

  • Rutgers Business School Mini-MBA Accreditation Available

The MPG Business Analytic & Insights team retains strong analytic partnerships with industry leading data providers

Last year by the numbers

Box_POGBuilt.png
Box_PubReview.png
BOX_BAI_days.png
Box_57categories.png
Box_41Trainings.png
bottom of page