MPG manages HARIBO replenishment and third party retail coverage relationship, and also supports our sales force with category management and analytics. When we first started with MPG, they did a Walmart line review and prepped us for the meeting— after the line review we increased in traited store count. Our current in stock is over 99%. We’ve achieved growth in the last year and we could not have done it without MPG. They are a trusted partner, offering expertise, experience, established relationships, and the type of collaborative approach that enables us to build in-house capabilities.
Chief Operating Officer, HARIBO of America, Inc.