FleXforce® Plug & Play Marketing
FleXforce® provides plug and play marketing or management support to take the burden off you for an interim project, a peak in work volume, family leave, while a valued employee is away, or when you are attempting to find the right permanent candidate.
Recent senior strategy initiatives include:
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Led brand repositioning
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Evaluated and recommended media mix /new support vehicles
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Developed creative briefs for new advertising & web properties
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Developed complete sales and marketing plan, programs and budget for company entering U.S. market (both consumer and professional plans)
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Managed RFP process for selection of key agencies
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Developed brief for quantitative market research initiatives
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Developed private label defense strategy
eCommerce Recent day-to-day tactical initiatives include:
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Served as initial marketing and management team for start up venture
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Developed and executed launch plans
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Opened offices and recruited and trained candidates for permanent hire
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Managed advertising and web development process
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Led teams developing new products and manufacturing process
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Coordinated packaging and copy development
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Coordinated and prepared sales presentations
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Sold in to retail partners on client’s behalf
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Coordinated legal / medical copy clearance
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Developed budget or forecast