Recent senior strategy
initiatives include:

• Led brand repositioning

• Evaluated and recommended media mix /
  new support vehicles

• Developed creative briefs for new advertising & web properties

• Developed complete sales and marketing
  plan, programs and budget for company
  entering U.S. market (both consumer and
  professional plans)

• Managed RFP process for selection of key agencies

• Developed brief for quantitative market
  research initiatives

• Developed private label defense strategy

Recent day-to-day tactical
initiatives include:

• Served as initial marketing and management team for start up venture

• Developed and executed launch plans

• Opened offices and recruited and trained
  candidates for permanent hire

• Managed advertising and web development process

• Led teams developing new products and manufacturing process

• Coordinated packaging and copy development

• Coordinated and prepared sales presentations

• Sold in to retail partners on client’s behalf

• Coordinated legal / medical copy clearance

• Developed budget or forecast