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Strategize your plan

A unique grasp of tomorrow’s marketplace. A proven blend of real-world manufacturer and retailer experiences. And restless curiosity. That’s a distinctive edge.

The strategy and business consulting team stands out from the competition with experience, expertise, and relationships of our team, all of whom have at least 20 years of front-line experience on both the manufacturer and retailer sides of the industry.


Having worked in the industries in which we consult, plus the ability to tap into an unparalleled network of industry advisors allows the addition of critical insights and the ability to pressure test our solutions. We are subject matter experts who blend analytical rigor with in-market experience to develop impactful solutions that deliver for our clients and their retail / eCommerce customers.


Branding & innovation

  • Product Innovation

  • Brand Positioning

  • Brand Architecture

  • Claims Development

  • Consumer and Shopper Research Trends

  • Rx-to-OTC Switch Strategy
    & Execution Support

Go to market

  • Growth Strategies

  • Strategic Planning

  • US Market Entry

  • Global Market Expansion

  • New Product Launches

  • Retail Selling Strategy / Customer Engagement

  • Category Leadership /Selling Stories

  • Trade Investment Architecture (Terms, Investment Approach,

  • Policies)

  • Pricing Architecture


  • eCommerce overall, Amazon,

  • Current State Diagnostics

  • Competitive Benchmarking

  • Organization Design

  • Operating Processes & Planning

  • Scorecards & Metrics eCommerce / Amazon iQ and Training

  • Fulfillment Models

  • Brand / Trade Investment

  • Growth Segmentation, Innovation, and Strategy

  • Price Compression Analysis and Mitigation Strategy / Policies


  • Organization Design

  • Enhancing Team Performance

  • Coaching / Leadership and
    Talent Development

  • Change Management

  • Commercial Process Design

  • Serve as full commercial organization or individual functions / roles


M & A / Due Diligence

  • Category / Marketplace

  • Brand performance and positioning

  • Trends / retail drivers

  • Voice of the Retailer

  • Portfolio / Brand Health

  • White Space Opportunity

  • Customers

  • Company

  • Gross to Net Assessment

  • Competitive position at retail

  • Benchmarking

Strategic Upskilling

  • Omnichannel Strategy
    & Execution

  • Data Analytics & Insights

  • Revenue Growth Management

  • Negotiation & Influence

  • Skill Gap Assessments

  • Custom Programs

  • Mini-MBAs


The journey continues...

Last year by the numbers

ideated 200+ new products, claims & strategies
conducted due diligence on 18 brands
How can we help?
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