SUCCESS STORY
A large eye health company jumps to Page 1 just 3 weeks after new brand launch
THE CHALLENGE:
MPG was asked to develop a program in just 3 weeks that would help generate 100+ User Generated Content (UGC). The client sought to leverage lifestyle influencers to create content for Instagram (IG) and TikTok to enhance SEO and subsequent Page 1 wins. Additionally, the client was looking to drive share of voice, product visibility, as well as incremental ratings & reviews that scaled with sales.
THE HIGHLIGHTS:
The program resulted in significant positive reviews across the brand's social platforms and drove trial which boosted the client's new product launch and led to an increase in organic rankings.
+1.5M in reach
123 UGC across socials
+40 reviews
4.9/5 average star rating which boosted product to
5 full stars
11 SEO Page 1 wins
Product rank boosted to Page 1 for most relevant search terms