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Insights


Prime Day Prep: Unlocking Success on Amazon's Biggest Sale Day
Just three months away from Amazon’s expected rerun of its biggest sales event –is your brand ready? With Amazon Prime Day's...
2 min read


Let’s Get Phygital! STEP 5: Integrated Omni Activation in Phygital Retail
Phygital Retail. Unified Commerce. Adaptive Retail. No matter the name, the message is the same: Customer-centric, interconnected,...
7 min read


Navigating the Complexities of the Drug Class of Trade
In this episode former retail leaders explore the key trends and challenges currently impacting the drug class of trade.
2 min read


Reiser's Pieces: Rebalancing Brand vs. Performance Marketing to Accelerate Growth
Funny how quickly things change. Remember when a prominent speaker at Cannes last June declared, “The era of the brand is over!” and...
6 min read


Refocusing RGM to Unlock Profitable Growth
What should marketers consider when looking to optimize commercial spend?
3 min read


Let’s Get Phygital! Winning the Digital Shelf: STEP 4 Retail Media
In today’s omnichannel marketplace, physical and digital touchpoints are more entwined than ever before, and consumers expect seamless shopp
4 min read


Reiser's Pieces: Take Back Your Buy Box: A Call for Comprehensive Action
It's time to reclaim the Buy Box from eCommerce bad actors. Jason Reiser discusses some strategies to stop them.
3 min read


Let’s Get Phygital! Winning the Digital Shelf: STEPS 3 Shelf Placement
We all know the importance of having a strong presence on the physical shelf, where shoppers can see, touch, and compare your products...
5 min read


The New Retail Media “Marketing Math”
Shifting the focus from quantity to quality in engagement is the new frontier. It’s time to embrace new "Marketing Math" with a focus on cre
2 min read


Reiser's Pieces: Putting the Power of Price Pack Architecture to Work for Your Brand
Remember when Coca-Cola first came out with mini cans? Who doesn’t? A significant, strategic re-architecture of the packaging mix, it...
3 min read


CES 2024: Our Take on the Top Trends & Innovations
A quick snapshot of some of the top trends and innovations that caught our attention at CES 2024
3 min read


Let’s Get Phygital! Winning the Digital Shelf: STEPS 1 & 2
Are you up on the latest trends and practices in Phygital – the blending of online and in-store channels to deliver a seamless, connected...
5 min read


Reiser's Pieces: Go slow to go fast: The value of a solid GTM strategy
Have we taken agile too far? HBR first asked that question. I ask it again, knowing we all must be agile to thrive and survive in...
3 min read


Reiser's Pieces: On-Demand Hiring – Crossing the Finish Line in Today’s Tight Labor Market
We’re in the home stretch now, pushing to deliver on our holiday and year-end objectives. And get off the ground running for 2024. But...
3 min read


MPG Path Forward Podcast: What it Takes to Get in the Club Store Basket – and Stay There
Warehouse clubs continue to transform retail, winning market share from supermarkets and supercenters as they win the hearts and minds of...
2 min read


Reiser's Pieces: Why Factoring ESG Into Your Brand Planning is Imperative
“ I recently had the opportunity to speak at the Southern Region Minority Supplier Development Council -- all about helping businesses...
3 min read


MPG Path Forward: Are you a small, emerging or challenger brand?
Then you’ll want to get the inside track on entering and winning in today’s marketplace from former chief merchant and MPG President...
3 min read


WINNING WITH DOLLAR GENERAL: Insights from Former Merchants & Current Suppliers
Three excerpts: Dollar General...Time to get Phygital, Howe to win with the right data approach & focus, Insights on accelerating profitable
2 min read


Reiser's Pieces: Why Accelerating Your Dollar Strategy Now Makes Sense
“ A few years back, when I was with Dollar General in the Chief Merchant seat, Fortune saw us as “a crafty mix of 7-Eleven-like...
3 min read


Should Instacart be in your Retail Media Mix?
Instacart continues to gain popularity with CPG brands today - but is it worth investing in and adding to your Retail Media Mix?
3 min read
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