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Market Insights and Updates
Hear from the MPG leadership team on what’s happening now and what you can expect to see in the future.
Reiser's Pieces: The AI Advantage Most Brands Are Missing
Many companies still haven’t moved much beyond activity. Teams are applying AI in different ways, without a shared view of which use cases matter most, who owns the decisions, or how the work connects to business performance.
Reiser's Pieces: The Category Conversation Has Changed. Is Your Brand Ready?
Retailers are now navigating changing shopper habits, faster merchandising timelines, nonstop digital commerce, and growing pressure to make smarter, faster decisions. That has fundamentally changed what they need from suppliers.
Reiser's Pieces: What’s the Right Play After Your Amazon Honeymoon Ends?
If you sell on Amazon as a 3rd party (3P) seller through the Amazon Marketplace, you know the drill. Build the listing, dial in ads, earn reviews, watch velocity climb, and think you’ve cracked it.
Reiser's Pieces: When Influence Forms Upstream - The New Fight for Consideration
Welcome to agentic commerce, where AI doesn’t just recommend. It curates options, builds carts, and is starting to complete checkout. More consumers are beginning their shopping inside AI experiences that feel less like search and more like a conversation, and more of those conversations are ending in transactions.
Market Performance Group names Michael Walton President and Chief Commercial Officer
Market Performance Group (MPG) today announced that Michael Walton has joined the company as President and Chief Commercial Officer, reporting to Chief Executive Officer Jason Reiser.
Reiser's Pieces: Agentic Commerce Is Shrinking the Shelf. Will Your Brand Make the Cut?
Welcome to agentic commerce, where AI doesn’t just recommend. It curates options, builds carts, and is starting to complete checkout. More consumers are beginning their shopping inside AI experiences that feel less like search and more like a conversation, and more of those conversations are ending in transactions.
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