MPG OmniPulse Q2 Insights:: The Grocery Channel
- Danielle Miles
- Nov 21
- 1 min read
Fresh data signals the Grocery channel is holding its ground: Trips are improving,and promotions are helping steady unit performance. According to new findings from the MPG OmniPulse Q2 Retail Insights report, Grocery’s resilience is clear, but so is the pressure from leakage into Club, Mass, and Online.
Today, MPG InsightsLab Sr. Director Lucretia Nesbitt shares a quick top line on:
Where trip momentum is building across formats
What stabilizing units and promotions hint at for the aisle
How value, regional, and fresh-focused banners are carving out momentum
Which core trip drivers deserve protection in your portfolio, and where can you recapture leakage to other channels? Connect with MPG InsightsLab Lucretia Nesbitt and Grocery Commerce GM Chris Skyers for retailer-specific plans that turn insights into your category play for greater share of wallet.
Our InsightsLab team goes far beyond retail analysis, combining world-class expertise with robust data sources and proprietary tools to turn signals into actions that accelerate growth.
Lucretia Nesbitt is Sr. Director and Head of InsightsLab for Grocery at MPG. She joined MPG in 2025 coming from NielsenIQ. Lucretia is skilled at leveraging marketplace intelligence and cutting-edge solutions to inform business strategy, strengthen customer relationships, and uncover growth opportunities.