top of page

MPG OmniPulse Q2 Insights :: The Drug Channel

  • Writer: Danielle Miles
    Danielle Miles
  • Nov 21
  • 1 min read

New data from MPG’s OmniPulse Q2 Retail Insights report shows the Drug channel is rapidly evolving into a wellness destination. Refills and recommendations are expanding pharmacy trips into broader health and wellness missions, lifting baskets and reshaping how shoppers engage with care. The question: When 200 million shoppers make that shift, will they put your brand in the basket or your competitor’s? 


Today, MPG InsightsLab VP Liz Di Maria shares some of the findings on:

  • Which consumer behaviors are transforming the Drug channel into a trusted health and convenience hub

  • How refill and recommendation journeys are expanding pharmacy missions into fuller wellness baskets

  • The scale behind this shift and what it could mean for brand opportunity



Forward-thinking suppliers are already harnessing this momentum to reshape growth strategies and win share. To learn more and accelerate your business growth in this fast-evolving space, connect with Liz Di Maria and MPG Omnichannel Healthcare SVP Brian Granger.


Our team goes far beyond retail analysis, combining world-class expertise with robust data sources and proprietary tools to turn signals into strategies that accelerate growth.


Liz DiMaria is the Vice President, InsightsLab, at Market Performance Group. She joined MPG in 2023 coming from NielsenIQ. Liz is a results-driven trusted strategic business partner with 14+ years in CPG retail analytics and insights leadership and 3 years in client and internal global communications.

bottom of page