Market Performance Group Announces the Retirement of Industry Veteran & Former Rite Aid Executive Bill Bergin

HOLMDEL, June 2025—Market Performance Group (MPG), a leading omnichannel commerce agency, today announced the retirement of Bill Bergin, Executive Vice President, Client Engagement | Client Lead. His departure marks the close of an extraordinary career spanning more than four decades of leadership, innovation, and impact across the CPG supplier and retail landscape.

Since joining MPG in 2018, Bergin played an instrumental role in shaping the agency. He initially led MPG’s Retail and Wholesale Drug Channel Sales Strategy & Services team before transitioning to Business Development and, most recently, the Client Engagement team. In every capacity, he consistently drove success by drawing upon his extensive industry knowledge, unmatched relationships, and unwavering passion for executional excellence. 

Bergin began his retail career with American Stores, where he rose through the ranks over 20 years at Osco Drug, Sav-On Drug, and Jewel, Lucky, and Acme food stores. In 1999, he joined Rite Aid as Category Manager for OTC, eventually becoming Group Vice President of Health Care, with the Beauty category later added to his scope. Throughout his tenure, Bergin was recognized for his strong leadership and successful merchandising innovations that made many of the retailer’s key health and beauty categories significantly easier to shop. His contributions also earned him well-deserved industry recognition, including Drug Store News’ Market Maker Award in 2004 and MMR’s “7 Who Made a Difference” honors in both 2009 and 2014.

Says MPG Chief Executive Officer Jason Reiser, “Bill’s unique background in both Operations and Category Management meant he was always deeply attuned to the importance of flawless execution in the retail sector. He brought that same mindset to MPG. He’s been a trusted advisor to clients, a valued mentor to colleagues, and a steady force in every business development engagement he touched. He leaves behind a track record of success and standard of excellence that MPG will continue to build upon.”