PRINCETON JUNCTION, N.J., October 5, 2022 – Market Performance Group, LLC (MPG) — a leading end-to-end, omnichannel strategy and ecommerce consulting agency — announced today that it has acquired The Creative Partners Group (The CPG) to further expand its best-in-class Omnichannel Strategy & Services capabilities at Target® Corp and throughout the retail marketplace.
A one-stop retail powerhouse, The CPG is one of the country’s top retail solutions providers, highly recognized for its success in helping brands innovate, operate, and grow in Target’s omnichannel marketplace. The company delivers world-class omnichannel consulting and accelerated revenue growth, retail intelligence, category management expertise, and creative and design capabilities spanning multiple categories. These include Health & Beauty, Wellness, Pet, Home, Travel & Luggage, Toys, Consumables, Fitness, Apparel, Accessories and Shoes, Baby, Kitchen, and Electronics.
Similar to MPG, The CPG has built a strong reputation for unparalleled customer focus, deep industry relationships and deep business operational expertise which informs performance driving strategy and execution. The acquisition joins two highly successful teams, taking MPG’s rapidly-growing Target omnichannel strategies to the next level.
MPG’s Omnichannel Marketing Capabilities for Target
“MPG offers best-in-class, end-to-end, integrated omnichannel strategy and commercial capabilities,” said MPG Founder and Managing Partner Marc Greenberger, “and our unique value proposition has been embraced by consumer packaged goods companies of all sizes, fueling long-standing partnerships and accelerated growth momentum.
Everything we do is driven by our unrelenting commitment to leveraging unparalleled service, top talent, client intimacy/partnership, and industry influence to ensure our clients are successful in the constantly changing omnichannel landscape. This same philosophy has driven growth and client satisfaction for The CPG. We’re thrilled that, through this acquisition, we can count proven leaders like The CPG Founder & CEO Jeff Sunberg and Partners Ryan Gutzmer, Pete Hinze, and Scott Sporcich—all of whom have decades of operational and executive level experience with Target—and their talented team as part the MPG team and our future.“
“We are excited to bring our experience in creating value with our retail partners to Market Performance Group, as they share our consumer-centric, collaborative approach and are fully committed to leveraging industry experience, insights and relationships to generate value for a diverse client roster of both Fortune 500 companies and emerging brands,” added Sunberg. “Together, we will provide unparalleled depth and breadth of omnichannel operational expertise – best-servicing Target, Best Buy®, Kohl’s® and other retailers, while also providing the best strategic customer solutions.”
The acquisition of the Creative Partners Group further bolsters Market Performance Group’s commitment to provide exceptional capabilities that give clients the strategic advantage needed to succeed in today’s dynamic marketplace. Since its founding in 2002, Market Performance Group has continued to evolve, both organically and through strategic acquisitions and partnerships. Today Market Performance Group offers best-in-class omnichannel capabilities and integrated marketing solutions for a wide range of strategy and commercialization needs, including Strategy & Business Consulting, Omnichannel Strategy & Services, Business Analytics & Insights, Consumer Marketing & Retail Activation and Order to Cash/3 PL.
Craig-Hallum Capital Group LLC acted as financial advisor to the Creative Partners Group on the transaction.