Former J&J Executive Brings Significant Costco Expertise to New Role
We are excited to announce that we continue to enhance our Club capabilities, naming former Johnson & Johnson (now Kenvue) Sales Executive Carla Pettigrew as Senior Director of Sales, effective immediately. Carla brings extensive leadership experience to the role, having driven significant sales growth and penetration for multiple businesses at Costco and the Warehouse Club channel for 20+ years.
In her new position, Carla will lead MPG’s Costco Team, reporting to Jason Reiser, President, MPG Sales Strategy & Services. Her focus will include the development of strategic sales and marketing solutions in the Costco and Club channels that deliver profitable growth and positive P&L impact to MPG clients. MPG’s team of highly experienced retailer and manufacturer operators helps brands win at Costco through end-to-end capabilities, from click to cart.
“We are excited to have Carla lead our MPG Team in this competitive channel. We have a keen focus on Costco, one of the most important retailers in the U.S., and we know that Carla’s deep relationships and strategic expertise will help our brand partners take the best path forward to deliver sustainable, profitable growth in Club,” says Reiser.
“Her appointment is just the latest example of our commitment to support our clients with the top talent, service, client intimacy, and industry influence needed to ensure success in the rapidly evolving omnicommerce marketplace.”
Carla has a long track record in developing strong relationships and smart strategic plans with retail partners. She knows what it takes to win at Costco, having led successful go-to-market and business development strategies for numerous brands in a broad range of categories, consistently exceeding annual sales goals. She is also skilled in identifying market opportunities for incremental product distribution, promotion, unique and differentiated products and packaging, new items, and value enhancement to drive sales and revenue growth.