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Market Insights and Updates
Hear from the MPG leadership team on what’s happening now and what you can expect to see in the future.
Navigating the Complexities of the Drug Class of Trade
In this episode former retail leaders explore the key trends and challenges currently impacting the drug class of trade.
Reiser's Pieces: Rebalancing Brand vs. Performance Marketing to Accelerate Growth
Funny how quickly things change. Remember when a prominent speaker at Cannes last June declared, “The era of the brand is over!” and...
Refocusing RGM to Unlock Profitable Growth
What should marketers consider when looking to optimize commercial spend?
Let’s Get Phygital! Winning the Digital Shelf: STEP 4 Retail Media
In today’s omnichannel marketplace, physical and digital touchpoints are more entwined than ever before, and consumers expect seamless shopp
Reiser's Pieces: Take Back Your Buy Box: A Call for Comprehensive Action
It's time to reclaim the Buy Box from eCommerce bad actors. Jason Reiser discusses some strategies to stop them.
Let’s Get Phygital! Winning the Digital Shelf: STEPS 3 Shelf Placement
We all know the importance of having a strong presence on the physical shelf, where shoppers can see, touch, and compare your products...
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