REACH > SPECIALTY BEAUTY
Specialty Beauty
Specialized beauty strategies that capture shopper attention and shelf space across channels.
The MPG Beauty team has carved out a unique space in the market, understanding how to attract customers with specific preferences and shopping habits. Whether it’s specialty beauty trend leaders, department stores, or off-price retailers, we’ll help you find the perfect destination to reach shoppers who truly appreciate–and buy!–your products.
SERVICES >
ABOUT THE TEAM >
FORWARD, TOGETHER: MPG SPECIALTY BEAUTY EXPERTISE & YOU
175+
brands
72
total years of beauty experience
175+
brands
175+
brands
80%
of team has retail buying experience
175+
brands
175+
brands
11,575
stores covered
We know beauty AND we know retail
YOUR ADVANTAGE: EXPERTISE ON BOTH RETAILER AND MANUFACTURER SIDES
Our team has worked as buyers, category managers, planners, sales analysts and more. We take those experiences and turn creative strategies into real-world, engaging shopping experiences that resonate with your customers. Above all, we are beauty enthusiasts to the core.
EXPLORE OUR RANGE OF SERVICES IN SPECIALTY BEAUTY
BUSINESS MANAGEMENT
Tailored management solutions to enhance operational efficiency
Development of targeted strategies to increase market share
Strategic Promotional planning
Semi-Annual strategic business planning sessions
Ready to reach out?
We’re excited to
meet you.
COMPREHENSIVE ANALYTICS
In-depth analytics to inform decision making
Custom dynamic dashboards to provide real-time insights into business performance
Benchmarking against industry to identify areas for growth
Replenishment dashboard and forecasting
Comprehensive supplier scorecard review with actionable insights for improvement
Ready to reach out?
We’re excited to
meet you.
PROACTIVE OFF-PRICE MANAGEMENT
Strategies to effectively manage off-price inventory and streamline obsolete stock
Analysis of off-price performance to optimize product assortment
Development of pricing and promotional strategies to drive off-price sales
Creation of every day continuity programs that deliver profit to both sides
Ready to reach out?
We’re excited to
meet you.
NEW BRAND/ITEM LAUNCH
Dedicated support for the introduction of new brands and products
Comprehensive market research to guide product development
Coordination of marketing efforts to ensure a successful launch
Development of detailed activation plans to maximize impact
Ready to reach out?
We’re excited to
meet you.
STRATEGIC ADVISORY
Insightful advisory services to elevate your business
Identification of growth opportunities within the beauty market
Development of long-term strategies to stay competitive
Ready to reach out?
We’re excited to
meet you.
RETAILER.COM SUPPORT
Comprehensive strategies to enhance online sales performance
Optimization of product listings and content for better visibility
Development of digital marketing campaigns to drive traffic and conversions
Monthly scorecard deep dive with actionable insights
