Success Story
A master-brand category leadership story unlocks major wins Walmart
THE CHALLENGE
Velcro faced the challenge of improving its distribution at Walmart while operating across four distinct categories. Without a unified master-brand strategy to connect its offerings, the brand struggled to give Walmart a clear reason to expand distribution.
THE HIGHLIGHTS
The MPG Consulting team created a master-brand category leadership story that demonstrated growth potential and four category "modules" that showcased opportunities at the category-level. The compelling case resulted significant increases in items and points of distribution in the latest planning cycles.
+21
items
+27,000
points of distribution
"MPG was wonderful to work with"
The team was very collaborative and really helped us bring the story to life.
Velcro’s master-brand strategy stuck the landing at Walmart, driving big wins across categories.
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