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Partnering in the US to maximize the omnichannel category opportunity
Manuka Doctor, a New Zealand-based manufacturer of Manuka Honey,
asked MPG to support all commercial aspects of their US business including Brick & Mortar retail, Amazon, DTC, Performance Marketing and Order to Cash.

This is the journey of our partnership.
UNDERSTANDING THE MARKETPLACE OPPORTUNITY
In the US, manuka honey didn't have the awareness that it does elsewhere in the world. To tap the potential in the US market, we had to better understand the category opportunities and consumer needs. Leveraging the increased interest in functional foods, the MPG Possibilities Team repositioned the brand from something you "use" to something you "take" as part of a daily health routine to boost immunity, support digestion and promote skin health.
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IDENTIFYING AND EXECUTING A SUCCESSFUL OMNICHANNEL RETAIL STRATEGY
The MPG Consulting Team and Sales Strategy & Services Team led the approach to define the role of each retail channel, identifing key retailers, crafting a compelling selling story, gaining distribution, expanding eCommerce sales on dot coms and enhancing the brand DTC site.