Spotlight: Retail Solutions at Target, KOHL'S and Best Buy

Did you know MPG sales services extends well beyond the traditional Food, Drug, Mass channels? In fact, whether it’s through direct coverage or a premier partner agency, MPG can help drive your business in categories that include DIY, Electronics, Pet, Office, Travel, and many more!

In this issue, we take a closer look at three leading retailers, Target, Best Buy, and Kohl’s, where we have direct account management representation and a team of experts who offer leading insights and strategies from our talented Minneapolis-based team, CPG by MPG. One of the top retail solutions providers in the country, the team has long been recognized for its success in helping both emerging and established brands navigate the complexities of these retail environments to succeed.

Founded as a boutique alternative to traditional models, the CPG by MPG team has over two decades of retailer experience and network building, even as it has retained its innovative roots and bespoke level of service. Led by former Kraft Heinz Executive Kristine Glancy, the integrated team is made up of 120 dedicated commercial, retail, digital, analytics, and design experts. They pride themselves on delivering data-driven insights and consumer-centric approaches that cultivate growth, maximize opportunity, and pave the way for future growth. A strategic go-to for both brands and retailers, the team also partners with retailers as category captains/advisors to help create category and channel strategies that drive market share growth. A lot of the team’s work is also focused on driving win-win joint business planning that makes for long and fruitful partnerships.

What sets this team apart, notes Kristine, is the depth and breadth of their category experience and deep relationships with these retailers. The team has extensive expertise across total Target, for example, covering categories that include Health & Beauty, Essentials, Consumables, Baby, Home, and Hardlines, among others. This breadth of knowledge allows them to uncover white space opportunities, develop robust strategies, and optimize results for their client partners. As you ponder growth opportunities beyond your core channels of distribution, please reach out to our team who can help you successfully navigate these distinct retailers.

Category Reach

The influence and expertise of the CPG by MPG extends across all categories, providing extensive insight which has helped us build an impeccable reputation for results.

One-Stop Shop for Omnichannel Retail Solutions

Retail intelligence	Vendor management	Retail marketing	Creative & SEM expertise	Category insights & analytics
Digital & experiential expertise	Roundel media management	Comprehensive retail design capabilities	Joint Business Planning consulting	Retail onboarding for new hires

Built Differently

Our teams of experts are in constant communication, cross-pollinating ideas and perspectives to create a singular, incredible partner experience.

Representation + Management Consumer-centric, collaborative approaches to cultivating growth and maximizing YOUR opportunity at retail.	Digital Growth + Experiential Tech experts that specialize in optimizing and expanding your digital presence: ensuring success across all channels.
Category Insights + Analytics Data-driven thought leadership to steer strategy, discover opportunity and connect dots for future growth.	Retail Design +Innovation Brand-centric creative, steeped in data and retail prowess, driving you beyond relevance and into consumer hands.

For more insights on Target priorities and what they mean for CPG brands looking to win in 2025, click here >