Maximizing Walmart DSP & Offsite Media for growth
Looking to extend your reach beyond Walmart.com and drive more sales? With the latest enhancements to Walmart Connect’s Demand-Side Platform (DSP) and offsite media options, brands can now engage Walmart shoppers across connected TV (CTV), social media, and top-tier publishers. These expanded capabilities provide a valuable opportunity to re-engage past customers, increase brand visibility, and drive conversions using Walmart’s first-party data.
This guide breaks down the key benefits, considerations, and winning strategies for brands looking to optimize their Walmart DSP and offsite media investments.
What’s new with Walmart Connect’s DSP & Offsite Media
Walmart has evolved beyond an in-store and online marketplace. With the latest DSP advancements, brands can now reach their audiences wherever they are—whether they’re watching a cooking show on streaming TV or scrolling through Instagram.
Key benefits include:
Expanded Offsite Reach | Better First-Party Data for Retargeting | |
Brands can now serve ads outside of Walmart.com on high-traffic platforms like social media, CTV, and premium publishers, ensuring products remain top of mind wherever shoppers browse. | Walmart has strengthened its first-party audience data, enabling more precise retargeting of past Walmart shoppers and driving them back to purchase. |
More Engaging Ad Formats: | Full-Funnel Marketing Power: | |
With CTV, brands can tell their stories in a more immersive way—ideal for product launches, seasonal promotions, and brand-building. | Walmart DSP now supports a true full-funnel approach, from awareness-building video ads on CTV to conversion-focused display ads leading directly to Walmart checkout. |
Why this matters
For CPG brands, the ability to reach Walmart shoppers beyond Walmart.com is a game-changer. Early adopters of Walmart’s DSP expansions have reported double-digit increases in conversions when layering offsite ads with on-site Sponsored Search.
Among the key benefits:
Proven Performance with First-Party Data: | Higher Retargeting Precision: | |
Walmart’s audience insights are based on real purchase behavior, not just browsing activity, ensuring highly relevant targeting. | The enhanced DSP allows brands to re-engage past buyers who haven’t replenished in a while—whether it’s a snack brand nudging a lapsed buyer or a laundry brand reminding shoppers to restock. |
CTV Unlocks New Branding Power: |
Nearly 90% of U.S. households now have at least one CTV device. Walmart’s expansion allows brands to reach these audiences with video ads while they stream their favorite content. |
It’s no secret that CPG brands rely on repeat purchases. With Walmart’s DSP, it’s not just about brand awareness—it’s about closing the loop by driving shoppers back to Walmart when it matters most.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Proven strategies for Walmart DSP success
To optimize Walmart DSP and offsite media campaigns, consider these key strategies:
Retarget Lapsed Buyers for Replenishment: Target Walmart shoppers who have purchased before but haven't restocked within their usual timeframe. Offsite ads—such as display banners or Instagram Stories—can remind them with a timely ‘Running low?’ prompt and a direct link to Walmart.com.
Use CTV for Storytelling & Product Launches: CTV is a high-impact way to introduce new products to Walmart’s audience. Lifestyle-focused video content can demonstrate how a product fits into shoppers’ daily routines.
Align Creative with Walmart’s Seasonality: Walmart shoppers respond well to seasonal and occasion-based messaging. Optimize ad visuals, copy, and promotions to align with Walmart’s merchandising calendar.
Leverage Full-Funnel Integration: The best results come from pairing offsite DSP ads with Walmart’s Sponsored Search and Onsite Display Ads. For example, a snack brand recently ran offsite retargeting ads while simultaneously bidding on sponsored search terms like 'organic protein bars' on Walmart.com. This led to a 41% growth in conversion and 123% growth in attributed ad sales.
Test, Measure, Optimize: Walmart DSP offers robust reporting and attribution tools. Track which audience segments perform best, which creatives drive the most engagement, and which placements yield the highest ROAS.
Walmart Connect’s expanded DSP and offsite media aren’t just another ad channel—they represent a full-funnel growth engine. Brands that adopt these tools early test strategically and optimize continuously will see the biggest gains in both brand awareness and conversion. Those who go beyond basic targeting—by testing new formats like CTV and leveraging Walmart’s first-party data—will maximize their potential for serious growth.
Final Thoughts
Walmart’s DSP expansion provides brands with unprecedented opportunities to reach and re-engage shoppers beyond Walmart.com. By strategically using these tools, brands can optimize ad spend, improve conversion rates, and drive long-term loyalty.
For more insights on maximizing Walmart DSP and offsite media, reach out to Lucas Hale, Associate Director, MPG Omnichannel Commerce to refine your strategy and achieve your goals.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.
Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis leo sed blandit ullamcorper. Vestibulum aliquet orci sit amet orci eleifend sodales.