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DIGITAL & eCOMMERCE CASE STUDY

Aligning media strategy with sales goals

MPG is an Amazon Verified Partner

A good partner is with you through it all. For this client, we realigned and reallocated media with a the top of the funnel approach to aid our conversion tactics.

An initial audit showed that the current siloed strategy was costing the brand ad money and more importantly long-term customers. We realigned the media strategy with their sales goal and shifted to an “always on” approach while reforecasting their media budget to DSP.

Strategy cycle

The approach to running full funnel marketing while focusing on winning with new and existing moms was a success and the team saw immediate results.

+51%

Ad attributed sales increase

+131%

ROAS increase YOY

+41%

Increased impressions

-35%

Decrease in total spend

Plus, the internal brand team received the biggest gain in market share and won multiple awards for the efforts!

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Email Anthony Eagelton directly or complete the following form and someone will contact you to see if a partnership with MPG is right for your business.

Running platform marketing across a large and expanding list of retail partners

A FREE Cost Audit to identify, track and help resolve costly overbillings and shortages – without your team’s involvement

And other ways we can help accelerate profitable growth on Amazon

Our full-service approach and how we can serve as an extension of your team

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Amazon & Retailer Omnichannel execution

  • The MPG team has significant experience across the eCommerce channel

  • Deep understanding of Amazon and 1P/3P management across categories

  • Full account management with catalog, analytics and sales execution

Digital media & platform
PPC marketing

  • Full funnel media approach

  • Search, DSP strategy and on/off platform execution

  • Performance marketing tracking and reporting

  • Omnichannel digital shopper marketing amplification

Digital shelf & content optimization

  • SEO optimized content development

  • Content auditing

  • Content development (images, videos, rich media, banner ad creative)

  • Ratings and Reviews

  • Product seeding

eCommerce strategic consulting

  • Full eCommerce GTM strategy plan

  • Digital media strategy

  • Market and pricing dynamics

  • Forecasting and inventory planning

  • Brand protection

  • Capability and organization development

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