DIGITAL & eCOMMERCE CASE STUDY
Aligning media strategy with sales goals
A good partner is with you through it all. For this client, we realigned and reallocated media with a the top of the funnel approach to aid our conversion tactics.
An initial audit showed that the current siloed strategy was costing the brand ad money and more importantly long-term customers. We realigned the media strategy with their sales goal and shifted to an “always on” approach while reforecasting their media budget to DSP.
The approach to running full funnel marketing while focusing on winning with new and existing moms was a success and the team saw immediate results.
Ad attributed sales increase
ROAS increase YOY
Decrease in total spend
Plus, the internal brand team received the biggest gain in market share and won multiple awards for the efforts!
Email Anthony Eagelton directly or complete the following form and someone will contact you to see if a partnership with MPG is right for your business.
Running platform marketing across a large and expanding list of retail partners
A FREE Cost Audit to identify, track and help resolve costly overbillings and shortages – without your team’s involvement
And other ways we can help accelerate profitable growth on Amazon
Our full-service approach and how we can serve as an extension of your team
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Amazon & Retailer Omnichannel execution
The MPG team has significant experience across the eCommerce channel
Deep understanding of Amazon and 1P/3P management across categories
Full account management with catalog, analytics and sales execution
Digital media & platform
Full funnel media approach
Search, DSP strategy and on/off platform execution
Performance marketing tracking and reporting
Omnichannel digital shopper marketing amplification
Digital shelf & content optimization
SEO optimized content development
Content development (images, videos, rich media, banner ad creative)
Ratings and Reviews
eCommerce strategic consulting
Full eCommerce GTM strategy plan
Digital media strategy
Market and pricing dynamics
Forecasting and inventory planning
Capability and organization development