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Navigating the complex world of commerce can be overwhelming. That’s where MPG steps in. With our deep experience, dedicated sales teams, and actionable shopper insights, we act as an extension of your team. We’re here to make your omnicommerce journey seamless, helping you optimize trade deployments, negotiate with retailers, plan expansions, and evaluate new opportunities. No matter where you connect with us on your path to success, we’ll make sure your experience is seamless and consistent.
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Our diverse team of 650+ strategy and commercialization experts has significant experience growing businesses on both the manufacturer and retail sides of the business. We bring a mix of real-world experience and consumer and retailer insights to help you reach your goals –– and move your business forward every day. We act as an extension of your team, using our deep relationships across 100+ retailers and all categories to connect you with the right people and drive retail success. To keep you one step ahead, we also continue to broaden our wide range of best-in-class capabilities, from business consulting, omnichannel strategies, and analytics to consumer marketing, retail activation, eCommerce and Social Commerce, Order to Cash/3PL and FleXforce® plug-and-play interim support.
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With deep real-world experience at the senior-most levels across a broad range of consumer goods industries, we’re able to add significant value to both established and emerging brands in categories that include Health and Wellness, Beauty and Personal Care, Food and Beverage, Retail and Wholesale, Home Improvement and Hardlines, among many others.
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Looking to boost customer engagement and drive conversions? At MPG, we’ve got you covered with strategies through executions that really make an impact. Whether it’s media buying, search optimization, content creation or content audit, we’re here to help. We’ve got expertise across platforms — from Amazon and TikTok to Walmart Connect and Roundel retail media networks. Plus, our cutting-edge experience in social commerce, influencer marketing, product seeding, and ratings and reviews, ensures you’ve got the edge. Our team, packed with former leaders from big tech, is eager to help accelerate your growth.
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The MPG Marketing + Communication team can assist you with consumer and shopper marketing initiatives and develop programs that are compelling, creative, and deliver results. Our highly experienced team is always ignited by a creative spark, grounded in consumer and shopper behaviors, influenced by customer expectations, and shaped by changing media habits and points of persuasion. We carefully synthesize data from diverse sources for insights that deepen our understanding of the shopper, creating innovative strategies that drive significant wins in the marketplace.
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At MPG, we offer customized sales solutions that cover the entire retail spectrum. From full-service brand representation, to back office management, to strategic advice and category management support, we’re here to help your brand grow and boost its commercial value. Looking to overhaul your sales strategy, secure new distribution, successfully navigate a JBP, or optimize pricing and trade practices for growth? With longstanding retailer relationships and robust insights, and on-the-ground experience, our team understands what it takes to win in today’s dynamic retail landscape.
- 07
Through our vast MPG FleXforce® network, we support both large and small companies with customized interim talent strategies. MPG FleXforce provides plug-and-play marketing or management support to bridge the gaps. Our team can take the burden off you for an interim project, a peak in work volume, family leave, while a valued employee is away, or when you’re attempting to find the right permanent candidate. What makes us different? Our vast network of interim talent with at least 15 years of relevant experience. And our own deep, front-line operational experience – so critical in identifying the right professional to jump into a specific role, seamlessly, to support business needs.
- 01
Omnichannel commerce is all about connecting with consumers across all channels, with the goal of ensuring a seamless, consistent experience whenever and wherever the consumer shops. It's not just about offering options for online, mobile, and in-store shopping. It's about crafting a seamless, consistent experience and unified brand presence across all. Omnicommerce focuses on the consumer experience by integrating every touchpoint, ensuring that the focus remains on the customer rather than the channels themselves.
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An omnichannel approach lets you meet your customers where they are, whether online, in-store, or in a social app like TikTok. By creating a seamless experience across all channels, you can boost customer engagement and loyalty. Plus, with the right tools, strategies, and retail media partnerships, you can gain valuable insights from their interactions to help you fine-tune strategies in real-time and for future. It’s all about making the shopping experience smooth and consistent, which ultimately keeps your brand top of mind and drives to sale.
- 03
A full-funnel approach ensures that media choices and creativity come together for maximum impact, especially at a time when consumer and shopper engagement has never been more challenging. With the ability of shoppers to move from awareness to purchase in a matter of minutes, the digital space is teeming with shoppable moments. Add to this the fragmented nature of media and ever-increasing brand and product choice complexity, and the opportunity for brands to genuinely connect with consumers has become a series of fleeting moments. This is why a full-funnel approach is the right one for many brands, as it opens up new ways of driving brand awareness that also convert to purchase, bringing a brand to life at each moment of interaction. While performance media can be a critical component of a full-funnel approach, marketers also need to drive brand distinction and establish emotional connections with consumers and shoppers.
Our MPG Strategic Marketing and Communications (SMAC) team specializes in aligning brand strategy, creative excellence, and media investment expertise across the funnel, fueling brand success that is both strategic and sustainable. This balanced approach ensures that your media spend and creative are focused on moving consumers seamlessly through the entire funnel, from discovery to purchase to brand loyalty and advocacy.
- 04
Understanding customer shopping habits, B+M vs Ecom, grocery vs mass allow you to tailor your content and placement to drive the best return on marketing while. In doing so, you drive additional volumes through targeted placements increasing shipment densities and maximizing on-shelf presence and decreasing overall cost.
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Leveraging a single node inventory reduces complexity in inventory management allowing for greater visibility and flexibility in distribution across all channels
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By leveraging advanced analytics modeling manufacturers and brand owners can use a variety of inputs to more reliably predict future demand reducing inventory carrying cost as well as risk of product expiry. The modeling can also provide unique shopper insights allowing the brand owner to better personalize the overall customer experience
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Using a robust S&OP model to aggregate consumption, shipments, inventory and manufacturing data dramatically increases insights and informs a JIT inventory model, reducing overall operating costs.
- 01
We recommend regularly reviewing and managing your P&L as fees, retail funding requests, media, and promotional investments change. Building flexibility into your distribution strategy provides the best opportunity to maximize profit, and tracking performance at the category and/or individual product level is the key to knowing where to spend and what channel to sell through.
- 02
When it comes to running on Amazon, owning the Buy Box Buy (BBX %) is a game-changer. Unauthorized resellers wreak havoc by undercutting prices, creating duplicate listings, and causing channel conflicts that significantly impact brand sales, erode profit margins, and damage brand reputation. If you don’t own the Buy Box, you’re likely boosting sales for someone else. If you’re a brand with more than a dozen resellers across your product assortment—particularly those undercutting your prices—tracking, notifying, and removing sellers need to be part of your plan. Also, using our MPG team's deep Amazon experience and proprietary, advanced accounting, automation, and reconciliation platform, we can identify, track, and resolve costly 1P deductions to improve your Amazon bottom line.
- 03
When creating strategies for these marketplaces, it’s essential to see these platforms as testing grounds. For new products and brands, they allow you to test the waters without needing to jump straight into commitments with physical stores or their 1P platforms. This way, you can gather valuable insights on customer preferences and pricing strategies before making bigger commitments. Using 3P marketplaces, you can rapidly expand your product range and adjust to market demands without the full complexities of traditional inventory management, allowing for greater flexibility to support innovation. Remember, these platforms are more than just sales channels—they’re strategic tools to test, learn, and optimize your offerings for future placements and growth. Our MPG team can guide you through the intricacies of 3P marketplaces, empowering your brand to thrive in today’s competitive retail landscape.
- 04
Walmart’s robust 3P marketplace continues to rapidly evolve and grow. It now serves as a vital component of Walmart's overall strategy, enabling it to leverage its extensive logistics network and brick-and-mortar presence while offering a diverse array of products. It’s setting itself apart by focusing on the user experience, seller support, and blending online and offline shopping experiences. Amazon, the #1 eCommerce marketplace in the U.S., revolutionized the online marketplace with its third-party seller program, allowing vast product offerings and seamless consumer experiences. Sellers benefit from tools like Sponsored Products for advertising and the option to use Fulfillment by Amazon (FBA) for streamlined shipping. Plus, being part of Amazon’s Prime program can help your products stand out, as Prime members tend to shop more frequently.
Ultimately, both platforms offer solid opportunities, depending upon your brand goals. We can help you navigate both Amazon and Walmart's 3P marketplace to position your brand for success in the competitive retail landscape.
- 05
One of the hottest trends in eCommerce is a personalized shopping experience across omnichannel marketing. One of the best ways to take advantage of a personalized shopper experience is to activate highly tailored sponsored and paid search programs, as well as custom-targeted on-site and off-site display campaigns across different social platforms and web channels. These tactics meet the shopper wherever they are spending time along their shopper journey.
At MPG, we can streamline your product listings across retailers, while managing your campaigns to be personalized to your shopper. Today’s consumer wants to feel seen and understood by the brand. Relatability creates trust and loyalty, and that starts with a personalized experience.
- 06
Start by defining your retail sales objectives and target audience. Research retail media networks (RMNs), assessing their capabilities, cost structures, and integration ease. Make sure they’re able to target the right shoppers for your brand. Analyze performance metrics and review case studies for benchmarks and insights. Next, based on your brand goals, choose where to put your marketing dollars and how you will measure success. There are many options to consider, including paid search, onsite or off-site display, in-store media activations and experiences, sampling programs, connected/streaming TV, and more. At MPG, we can provide the deep expertise needed to explore the options and arrive at the most effective retail media strategies to drive your business forward.
- 07
Dollars spent in lower-funnel media programs such as paid search generally produce high returns, given granular keyword-level targeting and high interactivity with the consumer. Success can be measured best by click-through rate, conversion rate, click-through rate, and return on ad spend over monthly periods. Display and CTV effectiveness, on the other hand, are most efficiently measured by reach and impressions, as well as comparison to total sales before and after the launch of the campaign to see if sales have been impacted by this broader awareness tactic.
- 08
We always recommend leveraging first-party retailer shopper data, advanced attribution models, and controlled experiments, like test and control groups. Brand lift studies are a great way to go beyond the usual exposure metrics to see how CTV ads directly impact sales by comparing conversion rates and purchase volume with a control group. Plus, thanks to our partnerships with Amazon and the Trade Desk, we’re equipped with best-in-class API platforms and AI solutions to monitor, measure, and synthesize the data. This drives incrementality and highlights the unique CTV advertising brings to your overall retail media strategy.
- 01
We recommend regularly reviewing and managing your P&L as fees, retail funding requests, media, and promotional investments change. Building flexibility into your distribution strategy provides the best opportunity to maximize profit, and tracking performance at the category and/or individual product level is the key to knowing where to spend and what channel to sell through.
- 02
When it comes to running on Amazon, owning the Buy Box Buy (BBX %) is a game-changer. Unauthorized resellers wreak havoc by undercutting prices, creating duplicate listings, and causing channel conflicts that significantly impact brand sales, erode profit margins, and damage brand reputation. If you don’t own the Buy Box, you’re likely boosting sales for someone else. If you’re a brand with more than a dozen resellers across your product assortment—particularly those undercutting your prices—tracking, notifying, and removing sellers need to be part of your plan. Also, using our MPG team's deep Amazon experience and proprietary, advanced accounting, automation, and reconciliation platform, we can identify, track, and resolve costly 1P deductions to improve your Amazon bottom line.
- 03
When creating strategies for these marketplaces, it’s essential to see these platforms as testing grounds. For new products and brands, they allow you to test the waters without needing to jump straight into commitments with physical stores or their 1P platforms. This way, you can gather valuable insights on customer preferences and pricing strategies before making bigger commitments. Using 3P marketplaces, you can rapidly expand your product range and adjust to market demands without the full complexities of traditional inventory management, allowing for greater flexibility to support innovation. Remember, these platforms are more than just sales channels—they’re strategic tools to test, learn, and optimize your offerings for future placements and growth. Our MPG team can guide you through the intricacies of 3P marketplaces, empowering your brand to thrive in today’s competitive retail landscape.
- 04
Walmart’s robust 3P marketplace continues to rapidly evolve and grow. It now serves as a vital component of Walmart's overall strategy, enabling it to leverage its extensive logistics network and brick-and-mortar presence while offering a diverse array of products. It’s setting itself apart by focusing on the user experience, seller support, and blending online and offline shopping experiences. Amazon, the #1 eCommerce marketplace in the U.S., revolutionized the online marketplace with its third-party seller program, allowing vast product offerings and seamless consumer experiences. Sellers benefit from tools like Sponsored Products for advertising and the option to use Fulfillment by Amazon (FBA) for streamlined shipping. Plus, being part of Amazon’s Prime program can help your products stand out, as Prime members tend to shop more frequently.
Ultimately, both platforms offer solid opportunities, depending upon your brand goals. We can help you navigate both Amazon and Walmart's 3P marketplace to position your brand for success in the competitive retail landscape.
- 05
One of the hottest trends in eCommerce is a personalized shopping experience across omnichannel marketing. One of the best ways to take advantage of a personalized shopper experience is to activate highly tailored sponsored and paid search programs, as well as custom-targeted on-site and off-site display campaigns across different social platforms and web channels. These tactics meet the shopper wherever they are spending time along their shopper journey.
At MPG, we can streamline your product listings across retailers, while managing your campaigns to be personalized to your shopper. Today’s consumer wants to feel seen and understood by the brand. Relatability creates trust and loyalty, and that starts with a personalized experience.
- 06
Start by defining your retail sales objectives and target audience. Research retail media networks (RMNs), assessing their capabilities, cost structures, and integration ease. Make sure they’re able to target the right shoppers for your brand. Analyze performance metrics and review case studies for benchmarks and insights. Next, based on your brand goals, choose where to put your marketing dollars and how you will measure success. There are many options to consider, including paid search, onsite or off-site display, in-store media activations and experiences, sampling programs, connected/streaming TV, and more. At MPG, we can provide the deep expertise needed to explore the options and arrive at the most effective retail media strategies to drive your business forward.
- 07
Dollars spent in lower-funnel media programs such as paid search generally produce high returns, given granular keyword-level targeting and high interactivity with the consumer. Success can be measured best by click-through rate, conversion rate, click-through rate, and return on ad spend over monthly periods. Display and CTV effectiveness, on the other hand, are most efficiently measured by reach and impressions, as well as comparison to total sales before and after the launch of the campaign to see if sales have been impacted by this broader awareness tactic.
- 08
We always recommend leveraging first-party retailer shopper data, advanced attribution models, and controlled experiments, like test and control groups. Brand lift studies are a great way to go beyond the usual exposure metrics to see how CTV ads directly impact sales by comparing conversion rates and purchase volume with a control group. Plus, thanks to our partnerships with Amazon and the Trade Desk, we’re equipped with best-in-class API platforms and AI solutions to monitor, measure, and synthesize the data. This drives incrementality and highlights the unique CTV advertising brings to your overall retail media strategy.
- 09
Just as Amazon did, Social Commerce is redefining how consumers discover products and shop online. It’s the next frontier for eCommerce and is rapidly gaining traction in the US, capturing both consumer mindshare and share of wallet. Americans are spending hours daily on platforms like Instagram, YouTube, and TikTok–which is leading the way as the fastest-growing eCommerce platform in the world. Last year alone, this generated an estimated $75.6 billion in revenue in the US, a number expected to nearly double in the next five years. The Gross Merchandise Value of Social Commerce could reach $150 billion by 2028.
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TikTok Shop is now the fastest-growing eCommerce platform in the world, and it's time to take it as seriously as Amazon. Our mission continues to be focused on helping brands scale and drive revenue, turning on the power of a Social Commerce-enabled digital strategy.The rise of Social Commerce means major new opportunities for brand growth; those that successfully leverage the influence of TikTok and other Social Commerce platforms are highly attractive to retailers. It’s far less expensive to acquire customers, and faster to scale, and the incremental revenue being generated is staggering.
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Go Digital’s early partnership with TikTok as a Shop Partner is a testament to their deep understanding of the platform’s algorithm, trends, and audience behavior, and they have the distinction of being the first agency TikTok onboarded to its prestigious TikTok Shop Partner program. Working with a TikTok Shop Partner ensures that MPG clients’ campaigns will not only be optimized for TikTok’s unique ecosystem but also for the broader social commerce landscape.
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MPG employees genuinely, deeply care about their clients and the work that they do. As MPG employee, Larissa Dannenberg said “Anybody can provide services. Anybody can bring smart people to the table. But we foster relationships with our clients that are built on trust and respect. They know that we genuinely care about their businesses and helping them grow.”
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To understand who we are, how we work, and what drives us, you need to understand our collective values. Our teams build upon these values by enabling exceptional talent to thrive in an entrepreneurial culture through operational excellence and never-ending thought leadership. View our values here >
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We are committed to ensuring that Diversity, Equity, Inclusion, and Belonging are at the foundation of our culture. Through DEI&B, we embrace the beauty in all the unique qualities of our employees, communities and clients. MPG’s DEI&B efforts empower us to collectively reach our full potential by fueling innovation, connection, and growth.
Our dedicated DEIB team meets monthly and works endlessly to plan educational, engaging and supportive programs for the organization, as well as our local communities.
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MPG has a robust Give Back team that is comprised of employees from all areas throughout the company. The team plans and executes programs that give back on both a national and local basis to charities, groups and individuals that need a helping hand. The Give Back Program Mission is “Living into our Community Value by serving the people, communities, and businesses in which we live and work”. The primary goal is to provide support, resources, and donations, in 3 key areas - Health & Wellness, Education, and Diversity and Inclusion.
In 2023, almost 500 MPG employees participated in Give Back events throughout the year, totaling 1,764 hours donated across 76 events.
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At MPG, we’re committed to supporting your career development. From ongoing training programs to mentorship and clear advancement paths, we invest in helping our team members reach their full potential and achieve their professional goals.
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Yes, we offer a range of flexible working arrangements, including part-time, remote, and independent consulting roles, depending on the needs of each department.
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To apply, visit the CAREERS PAGE to view open positions and submit an application. Once you apply, our Talent Acquisition team will review your application and contact you with any next steps.