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  • What does Market Performance Group (MPG) do?
    Navigating the complex world of commerce can be overwhelming. That’s where MPG steps in. With our deep experience, dedicated sales teams, and actionable shopper insights, we act as an extension of your team. We’re here to make your omnicommerce journey seamless, helping you optimize trade deployments, negotiate with retailers, plan expansions, and evaluate new opportunities. No matter where you connect with us on your path to success, we’ll make sure your experience is seamless and consistent.
  • How does MPG stand out from other commerce agencies?
    Our diverse team of 650+ strategy and commercialization experts has significant experience growing businesses on both the manufacturer and retail sides of the business. We bring a mix of real-world experience and consumer and retailer insights to help you reach your goals –– and move your business forward every day. We act as an extension of your team, using our deep relationships across 100+ retailers and all categories to connect you with the right people and drive retail success. To keep you one step ahead, we also continue to broaden our wide range of best-in-class capabilities, from business consulting, omnichannel strategies, and analytics to consumer marketing, retail activation, eCommerce and Social Commerce, Order to Cash/3PL and FleXforce® plug-and-play interim support.
  • What type of clients and industries does MPG serve?
    With deep real-world experience at the senior-most levels across a broad range of consumer goods industries, we’re able to add significant value to both established and emerging brands in categories that include Health and Wellness, Beauty and Personal Care, Food and Beverage, Retail and Wholesale, Home Improvement and Hardlines, among many others.
  • What are the digital marketing capabilities of MPG?
    Looking to boost customer engagement and drive conversions? At MPG, we’ve got you covered with strategies through executions that really make an impact. Whether it’s media buying, search optimization, content creation or content audit, we’re here to help. We’ve got expertise across platforms — from Amazon and TikTok to Walmart Connect and Roundel retail media networks. Plus, our cutting-edge experience in social commerce, influencer marketing, product seeding, and ratings and reviews, ensures you’ve got the edge. Our team, packed with former leaders from big tech, is eager to help accelerate your growth.
  • What kind of in-store sales and marketing capabilities do you offer?
    The MPG Marketing + Communication team can assist you with consumer and shopper marketing initiatives and develop programs that are compelling, creative, and deliver results. Our highly experienced team is always ignited by a creative spark, grounded in consumer and shopper behaviors, influenced by customer expectations, and shaped by changing media habits and points of persuasion. We carefully synthesize data from diverse sources for insights that deepen our understanding of the shopper, creating innovative strategies that drive significant wins in the marketplace.
  • What sales capabilities do you offer?
    At MPG, we offer customized sales solutions that cover the entire retail spectrum. From full-service brand representation, to back office management, to strategic advice and category management support, we’re here to help your brand grow and boost its commercial value. Looking to overhaul your sales strategy, secure new distribution, successfully navigate a JBP, or optimize pricing and trade practices for growth? With longstanding retailer relationships and robust insights, and on-the-ground experience, our team understands what it takes to win in today’s dynamic retail landscape.
  • What workforce talent support can MPG provide?
    Through our vast MPG FleXforce® network, we support both large and small companies with customized interim talent strategies. MPG FleXforce provides plug-and-play marketing or management support to bridge the gaps. Our team can take the burden off you for an interim project, a peak in work volume, family leave, while a valued employee is away, or when you’re attempting to find the right permanent candidate. What makes us different? Our vast network of interim talent with at least 15 years of relevant experience. And our own deep, front-line operational experience – so critical in identifying the right professional to jump into a specific role, seamlessly, to support business needs.

YOUR QUESTIONS, ANSWERED

Discover how Market Performance Group (MPG) can drive your business forward. Find answers to commonly asked questions and learn more about our services, team, and commitment to excellence.