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Success Story
Actionable analytics for a CPG client
THE CHALLENGE
The client was looking for expert guidance to launch their brands in a high-cost retailer, aiming to stay profitable while finding ways to save on fees and streamline their approach.
THE HIGHLIGHTS
MPG explored category opportunities, refined P&L strategies for better negotiations, and spent a day in-store with the manufacturer and retailer to build a strong, collaborative relationship.
2 brands across 2 categories
were accepted for launch (4 chain wide SKUs)
$6.8M in savings
and distribution gains
Achieved relief
on program fees
MPG helped the client find their "profit path," cutting fees and paving the way for a successful launch.
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Smarter processes
cut DSO by an average of 40 days
