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Success Story
Social commerce gives beauty tool a sales glow-up
THE CHALLENGE
With impulse beauty tools at the heart of TikTok Shop, we needed to capture a fast-moving, trend-driven audience to drive instant sales.
THE HIGHLIGHTS
GO Digital by MPG executed a successful TikTok Shop strategy using affiliate samples, live shopping, shoppable content, and paid media, while optimizing backend operations—product descriptions, search, visuals, pricing, and promotions—all focusing on client profitability.
Drove over $2MM+
revenue…per month!
Created 40+
shoppable videos per month
Generated 2B+
organic impressions
Our success demonstrated social commerce is more than a trend, it’s the future of beauty retail.
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