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Success Story
Southern roots, big moves: MPG insights drive winning strategies for regional food brand
THE CHALLENGE
A regional food brand aimed to triple sales to $100 million in five years and partnered with MPG to build the strategy to achieve it.
THE HIGHLIGHTS
Using our proprietary 6-lens assessment—featuring tools like social listening, category expansion score-carding, and a cultural deep dive into perceptions of "southern"—we delivered actionable insights to prioritize expansion opportunities and craft a winning brand positioning strategy.
Brand scored in “A”
in purchase probability
5-year G-T-M
detailed growth plan was developed
Actionable steps
fueled the brand’s growth
MPG served a heaping helping of growth with a side of Southern charm.
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