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Success Story
Increased brand visibility and promotional strategy in grocery explodes growth
THE CHALLENGE
With greater investment and visibility at Kroger, the brand had the opportunity to unlock growth in assortment and sales.
THE HIGHLIGHTS
MPG partnered with our client to tackle distribution and promo challenges, strengthening a shopper-first story and building trust by delivering on key KPIs.
+71%
brand growth vs. YA in total US food
22% increase
in assortment
+2 new
category introductions
MPG helped turn Kroger shelf space into sales pace!
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