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Success Story

From a neglected skincare brand to a category driver in total US food

THE CHALLENGE

Lack of investment, strategy, innovation and focus over the years were hurting a brand that had been divested from a top HBC manufacturer. The brand was underdeveloped in Food and experienced stagnant growth at best.

THE HIGHLIGHTS

Working side-by-side with our clients, we uncovered the root causes behind distribution and shelf placement challenges. By enhancing the shopper-first story and partnering with key retailers, we proved the brand's true potential.

Up +9.8%

for dollars and +10.5% for units, in spite of category declines

Fastest growing brand

 in top 10 brands in category

Outpacing category 6x

in dollar growth

Brand is a beautiful success story in grocery aisles everywhere.

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