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Success Story
From struggle to shine–haircare brand sees major growth at Ulta with a forward winning strategy.
THE CHALLENGE
With year-over-year declines and the lowest performance in its department, this brand was at risk of losing its spot at Ulta Beauty. A swift, strategic turnaround was essential to secure its place in the next planogram set and revitalize its presence in-store.
THE HIGHLIGHTS
MPG launched a 360° turnaround strategy with in-store events, enhanced merchandising, optimized assortment, and consumer engagement on TikTok and with influencers.
Moved from 0 to 3 products
meeting productivity benchmarks
Double-digit growth
seen by brand
Got their first
Ulta “Trend-bay” feature!
This haircare brand found the root to success, blossoming into a growth driver!
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