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Success Story
To stand out on Amazon, a sustainable cleaning brand used MPG's influencer and seeding strategy to drive traffic and trust
THE CHALLENGE
Entering a competitive Amazon marketplace, Grove Co., needed a way to capture attention, drive engagement and establish credibility with eco-conscious consumers.
THE HIGHLIGHTS
MPG implemented a targeted influencer program designed to resonate with eco-conscious consumers, leveraging authentic voices to build trust, boost visibility and generate valuable reviews on Amazon.
70+
organic Amazon purchases
565K+
reach on TikTok
From ZERO reviews
to 4.9 out of 5 stars
Thanks to our influencer and seeding program, Grove Co. products swept Amazon with a fresh, green clean.
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Smarter processes
cut DSO by an average of 40 days
