BEAUTY & PERSONAL CARE
Beauty & Personal Care
No longer just about the cluttered cosmetics counter and appealing to the sensibilities of a young female, beauty and personal care products today have crossed into nearly every aisle and appeal to every demographic.
Women and men of every age, ethnicity, and pocketbook are seeking to look better and feel better. The very definition of beauty has expanded and today, it readily blurs the line with health and wellness as consumers strive to not only live longer, but also to live better. They know that the sooner they start to really care for their skin, the better they’ll look long term. MPG has deep experience in beauty and personal care, working with clients to anticipate the trends, identify the opportunities, and build long-term strategies to win in beauty and personal care. From the fashion-forward to anti-aging, from high-tech beauty experiences to natural and organic, MPG has partnered with leading brands and innovative start-ups to uncover unique insights, create innovative strategies, and capitalize on the growing potential of the ever-expanding beauty and personal care categories.
REACHING NEW CONSUMERS IN
OTC AND BEAUTY
A company creates a new segment with breakthrough product innovation that allows retailers to capture significant incremental growth by reaching new consumers.