MARCH 8, 2021

Market Performance Group adds Jason Reiser for new role as President, Sales Strategy & Services.

PRINCETON JUNCTION, NJ ‒ Market Performance Group, LLC (“MPG”) named Jason Reiser, former Chief Merchandising Officer of Dollar General, and holding executive positions at The Vitamin Shoppe, Family Dollar, and Sam’s Club to the newly created position of President, Sales Strategy & Services beginning March 8, 2021.

MPG is a uniquely positioned services organization comprised of highly experienced line professionals from across manufacturing, retail, and consumer. The Company was established in 2002 as a CPG/Retail consultancy and has evolved over time, adding capabilities to better serve the continuum of clients’ go-to-market needs. According to MPG Founder and Managing Partner Marc Greenberger, MPG prides itself on its reputation as a trusted partner who leverages deep expertise from real world experiences with an understanding of and access to all levels of retail to ensure effective strategy and in-market realization that delivers both top-line revenue and bottom-line profit for MPG clients.

“Our unrelenting drive to deliver significant, incremental value to our clients is in the DNA of every MPG team member,” noted MPG Managing Partner George Cleary, “and there’s no one in the industry that embodies this more than Jason. In this newly created role, Jason will work closely with his leadership team ‒ highly experienced line professionals now leading MPG retail teams across Mass, Food, Drug, eCommerce/omnichannel, Beauty, Canada, and Alternative channels ‒ to accelerate profitable growth for clients.”

“With this newly created position,” noted Cleary, “MPG is simply ensuring that, as we continue to grow, our focus on client intimacy and commitment to being a trusted advisor and indispensable partner to each and every client remains at the core of who we are.

Over his 30+ years in the industry, Jason has earned a reputation as an innovative merchant with a deep understanding of the customer and retail/marketplace realities, a highly collaborative approach (internally and externally) to working, and proven ability to drive results. We are lucky to have him.”

Reiser comes to MPG with a wealth of dynamic experiences spanning retail management, government relations, compliance, merchandising, global sourcing and digital tools across multiple channels including Mass, Club, and Specialty. He most recently served as the EVP, Chief Merchandising Officer for Dollar General with responsibility for Merchandising, Marketing, Digital Tools, Sourcing, and In-Store Experience.

Prior to that, he served as EVP and COO at the Vitamin Shoppe, responsible for merchandising, operations, and supply chain. He served as chief merchandising officer at Family Dollar from 2013 to 2016. He also spent 15+ years with Walmart/Sam’s Club, beginning in government relations/regulatory affairs and culminating is his position as VP merchandising, health, and family care for Sam’s Club. Reiser is a licensed pharmacist with a BS, Pharmacy from Northeastern University.

“I am excited to join such a dynamic, highly regarded team,” said Reiser. “Retailers are always looking to partner with suppliers that can provide end to end solutions, and I’ll be able to bring a wide variety of experiences on the retail side to the table while also leaning into a high degree of personal touch ‒ it’s something MPG as a Company and I, personally, have always considered invaluable to successful collaboration and outcomes.”