MPG IS LAUNCHING MPG POSSIBILITIES
FEBRUARY 28, 2020
MPG Possibilities is a new consulting practice that offers brands and manufacturers industry leading expertise in brand positioning, brand architecture, product innovation and claims development. Our approach is based on the philosophy that analyzing consumer insights, vetted through the lens of real-world market conditions, is the key to unlocking significant growth in today’s hyper-competitive marketplace.
Princeton Junction, NJ – February 28, 2020 – Market Performance Group, LLC (MPG) is adding a new practice area within our Strategy & Business Consulting vertical that builds on the company’s reputation for delivering forward thinking and actionable go-to-market strategies for clients.
MPG Possibilities offers our clients industry leading expertise in brand positioning, brand architecture, and product innovation and claims development. Our approach is based on the philosophy that uncovering a wide range of consumer insights, vetted through the lens of real-world market conditions, is the key to unlocking significant growth in today’s hyper-competitive marketplace.
MPG Possibilities will be headed by Dr. Susan Small-Weil, a consumer psychologist who has spent 30+ years successfully building brands across a range of categories including OTC’s, nutritional supplements, personal care, beauty and household products.
“MPG’s drive to deliver actionable and effective solutions that clients can successfully implement dovetails perfectly with my “real world possibilities” approach to brand positioning and innovation,” says Susan. “Beyond an Ivory Tower lens, we seek to generate a broad range of inspiring possibilities that have been vetted through the filter of business realities.”
This new practice area builds on MPG’s reputation for delivering forward thinking and actional go-to-market strategies for clients. “We are excited to work with Susan and her team to build out MPG additional capabilities that enable us to offer even more value to our clients,” says MPG Founder and Managing Partner Marc Greenberger.
ABOUT MARKET PERFORMANCE GROUP, LLC
Market Performance Group, LLC is a highly-regarded consulting and sales management services company with a 10+ year track record of delivering value, growth, and innovative solutions to clients, with a focus on providing strategically advantaged consumer, category, and retailer insight-driven recommendations that can be successfully implemented in market. Services are offered through four verticals, including strategy & business consulting, managed sales services, business analytics & insights, and consumer marketing & retail merchandising. For more information, please visit marketperformancegroup.com.