MPG EXPANDS CAPABILITIES THROUGH ITS ACQUISITION OF GREENWOOD
MAY 4, 2020
MPG today announced the closing of its acquisition of privately-held Greenwood, a well-respected leader in consumer products sales management, marketing and brand development, order to cash, and third-party logistics.
PRINCETON JUNCTION, New Jersey (May 4, 2020) ‒ Privately-held Market Performance Group, LLC (MPG), a consulting and sales management company serving consumer goods suppliers and retailers, today announced the closing of its acquisition of privately-held Greenwood, a well-respected leader in consumer products sales management, marketing and brand development, order to cash, and third-party logistics.
“This acquisition made sense for MPG, Greenwood, and our clients on so many levels,” noted MPG Founder and Managing Partner Marc Greenberger, “the combined portfolio of services enables us to bring more value as a collective resource for our clients. And perhaps more important, Greenwood has a similar culture and operates with the same value set. Like MPG, they have a tremendous team of talented people whose client-centricity has created a history of long- standing and highly valued client relationships.”
Over the years, the companies have partnered to meet the broader needs of a number of clients. The formal integration of the two companies enables MPG and Greenwood to capitalize on synergies and expertise to form a stronger company, even better positioned to holistically meet the needs of clients.
Patrick O’Leary, Founder & President at Greenwood, echo’s Greenberger’s comments on the companies’ fit.
“It’s all about the quality of people - from our boots on the ground through to the leadership. The quality of this team is outstanding. Our shared culture and values will drive us collectively, further than we could have gone on our own,” says O’Leary. “MPG and Greenwood share an unrelenting drive to ensure marketplace success for our clients. It’s in the DNA of every team member across the two companies; and by joining teams, we have an even stronger integrated solution set to offer clients.”
MPG has grown over the years ‒ organically and through partnerships and acquisitions ‒ in response to client requests for MPG-specific support in additional areas. The Company currently provides services in five areas: strategy & business consulting, sales management, eCommerce account management, business analytics & insights, and consumer marketing & retail activation. Greenwood has capabilities in these verticals as well as core capabilities in distribution & warehousing, order to cash, vendor number management, and expansive sales coverage of the food channel.
O’Leary will be a Managing Partner of the combined company, along with Greenberger and Managing Partners George Cleary, John Hogan, Bob Candelora, and Jerry Dowell.
ABOUT MARKET PERFORMANCE GROUP, LLC
Market Performance Group, LLC is a highly-regarded consulting and sales management services company with a 15+ year track record of delivering value, growth, and innovative solutions to clients, with a focus on providing strategically advantaged consumer, category, and retailer insight-driven recommendations that can be successfully implemented in market. Services are offered through four verticals, including strategy & business consulting, managed sales services, business analytics & insights, and consumer marketing & retail merchandising. For more information, please visit marketperformancegroup.com.
Greenwood is a consumer products management company formed in 2004. For 16 years Greenwood has been providing solutions in sales management, brand development, analytics, marketing, order to cash, and third-party logistics (3PL), for multi-national companies, start-ups and those in between. The client intimacy, attention to detail and retailer partnerships have helped Greenwood build businesses across the US, and from across the globe. For more information, please visit greenwoodg.com.